From Eater National:
Sarah Lockard is the "CEO and Publisher" of AroundMainLine.com in Philadelphia, and yesterday Philadelphia magazine ran an email she sent to area restaurants in which she offered them a "VERY innovative" and "exciting" opportunity: to host her family dinner on Christmas Eve in exchange for coverage on her site, Facebook posts, Instagram photos, and more.
Yeah, it's pretty bad.
But her #1 mistake? She wrote to the restaurants directly. In my experience, if she had written a similar ask to the PR folks who promote those restaurants, she'd get both an Xmas and NYE meal comped for her family.