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Philly Blog Publisher Asks Restaurants for a Free Dinner

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#1 Jill-O

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Posted 11 December 2013 - 03:10 PM

From Eater National:





Sarah Lockard is the "CEO and Publisher" of AroundMainLine.com in Philadelphia, and yesterday Philadelphia magazine ran an email she sent to area restaurants in which she offered them a "VERY innovative" and "exciting" opportunity: to host her family dinner on Christmas Eve in exchange for coverage on her site, Facebook posts, Instagram photos, and more.


Yeah, it's pretty bad.


But her #1 mistake? She wrote to the restaurants directly. In my experience, if she had written a similar ask to the PR folks who promote those restaurants, she'd get both an Xmas and NYE meal comped for her family.

Never give up! Never surrender!

#2 ExtraMSG

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Posted 11 December 2013 - 08:33 PM

Yep.  It's the quid pro quo that's the problem, though.  I still believe restaurant coverage could be improved if restaurants were allowed to send gift certificates to media much as publishers send books and studios send music and movies.

The greatest service chemistry has rendered to alimentary science, is the discovery of osmazome, or rather the determination of what it was. ~Brillat-Savarin

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