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Philly Blog Publisher Asks Restaurants for a Free Dinner


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#1 Jill-O

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Posted 11 December 2013 - 03:10 PM

From Eater National:

 

http://eater.com/arc...ants-dinner.php

 

 

Sarah Lockard is the "CEO and Publisher" of AroundMainLine.com in Philadelphia, and yesterday Philadelphia magazine ran an email she sent to area restaurants in which she offered them a "VERY innovative" and "exciting" opportunity: to host her family dinner on Christmas Eve in exchange for coverage on her site, Facebook posts, Instagram photos, and more.

 

Yeah, it's pretty bad.

 

But her #1 mistake? She wrote to the restaurants directly. In my experience, if she had written a similar ask to the PR folks who promote those restaurants, she'd get both an Xmas and NYE meal comped for her family.


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#2 ExtraMSG

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Posted 11 December 2013 - 08:33 PM

Yep.  It's the quid pro quo that's the problem, though.  I still believe restaurant coverage could be improved if restaurants were allowed to send gift certificates to media much as publishers send books and studios send music and movies.


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