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First they came for Olympia, and I said nothing. Then they came for Old Style, and still I said nothing, because I live 1,000 miles away and Old Style sucks anyway. Then they came for Ballantine, and -- ooh, is that a micro-brewed hefeweizen?
While Budweiser and Miller and Coors were taking over America's supermarket cases by going Lite, meaning that starting in the '70s they dreamed up various watered-down versions of their already insubstantial brews, the Pabst Brewing Co. stayed true to itself. Pabst stuck stubbornly to its retro recipe, its retro label, its retro everything -- and slipped to fifth place among American brewers. But with the sale of Anheuser-Busch to the Belgian combine InBev, Pabst is now the largest American-owned brewer. And in part, that's because during all those years in the lite-beer wilderness, it pursued its own very different winning strategy, either by stealth or by accident.
While Budweiser and Miller and Coors were taking over America's supermarket cases by going Lite, meaning that starting in the '70s they dreamed up various watered-down versions of their already insubstantial brews, the Pabst Brewing Co. stayed true to itself. Pabst stuck stubbornly to its retro recipe, its retro label, its retro everything -- and slipped to fifth place among American brewers. But with the sale of Anheuser-Busch to the Belgian combine InBev, Pabst is now the largest American-owned brewer. And in part, that's because during all those years in the lite-beer wilderness, it pursued its own very different winning strategy, either by stealth or by accident.
http://www.salon.com/mwt/food/eat_drink/20.../11/cheap_beer/
And Fortune recently did a feature on who owns what beer (click through for an eye-opening interactive feature):
http://money.cnn.com/magazines/fortune/sto...ment/beer/2008/
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